In order to shift the perception that Amazon “offers great value for money”, the team identified through desk research and customer focus groups that value-for-money isn’t centred on pure ‘low prices’ in isolation; a good price becomes “good value” when complemented by “quality”, customers’ top value-for-money driver. The campaign is all about reassuring our customers they can make great purchase decisions on Amazon; especially at a moment where “getting it right” matters more than ever. Within this project I worked across the design, layout and development of the 3D products.