For 2023 Q4 I’ve been a part of the team to help create and deliver the key sales periods, specifically Black Friday lead-in/live. The objective specifically, is to build awareness of the events/dates and drive traffic to site, generating immediate customer engagement with Amazon – with customer acquisition and increased customer purchase frequency (primary objective) and value perception lift (secondary objective). I’ve helped design, layout, and deliver translations across 11 languages in Social, Onsite, OOH and internal comms.